A Lil’ Initiative Briefing

Q: The goal of the initiative?

A: To end the childhood obesity epidemic within the next generation.

Q: Why is this important?

A: Well—because for the first time in history, our children could live shorter lives than their parents. Today, nearly 1 in 3 children and teens in the U.S. is overweight or obese.  And if current trends continue, 1/3 of all individuals born in the year 2000 or later will at some point suffer from diabetes. This along with heart disease, high blood pressure, and cancer are also linked to obesity—whether a child or adult. This initiative will hopefully help zap our nation’s health woes and zip the $147 billion spent annually on diseases like diabetes, high cholesterol and blood pressure, cancer, and asthma.

Q: How is First Lady Obama involved?

A: Through creating public awareness on the healthifying initiative with her Let’s Move campaign—where everyone from parents and celebrities to medical and government leaders are involved. Goals of the nationwide campaign/initiative are to: 1) ensure access to healthy, affordable foods; 2) increase physical activity (aka movement!!!); 3) provide healthier food in schools; 4) empower parents to make good choices for themselves and their families.

NOW–get In The Know! Watch the video introducing you to Let’s Move … that is if you haven’t already met.

Granted, the goal to solve the problem of obesity in the next generation is lofty, but if we ALL, literally, get movin’ and eating more healthfully—we’re heading in the right direction.

Happy Healthifying!

What do you think of Let’s Move?